Sample full report

1. How often AI named you

48 of 256

Named in 48 of 256 answers (19%).

We count an answer once when it names Gateway Plumbing: 32 questions, each asked twice on every AI tool. The 8 questions that name the business ("is it any good") are left out; they appear in the reputation section.

Who AI named, and how often

Each business is counted once per answer that named it. No single answer decides the ranking: the same prompt can name different businesses from one run to the next.

2. Who each engine named

Every prompt ran twice on each engine. Sources are the links each engine showed with its answer. Gemini rows have no sources because they reflect model knowledge, not live search.

3. Why AI named them

The 3 businesses AI named most often instead of Gateway Plumbing, with what their sites do and the websites AI cited when it named them (the number of answers in brackets). Reputation prompts are left out of these counts.

Google ratings and review counts appear on the live report only.

4. Site audit

What AI crawlers can read on Gateway Plumbing's site and the top competitors' sites. Checked on October 9, 2026.

5. Fix kit

One fix for each gap

User-agent: GPTBot
Disallow: /

User-agent: Google-Extended
Disallow: /

LocalBusiness schema

Paste this into the home page <head> inside a script tag of type application/ld+json. Replace every TODO first; we only filled in facts we could check.

Your street address is missing, so the schema's address is a TODO. Fill in your street, city, state and ZIP exactly as they read on your Google Business Profile before you paste it.

{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Gateway Plumbing",
  "url": "https://gatewayplumbingstl.com/",
  "telephone": "+1-314-555-0142",
  "address": "TODO: street address as shown on the Google Business Profile",
  "areaServed": "St. Louis, MO",
  "openingHours": "TODO: opening hours",
  "priceRange": "TODO: price range",
  "hasCredential": "TODO: Missouri or St. Louis plumbing license number"
}

5 FAQ answers

Do you offer emergency plumbing in St. Louis?
Yes. Call us and we will tell you when a plumber can get to you. If water is spreading, shut off the main valve while you wait.

How much does drain cleaning cost?
It depends on where the clog is and how it is cleared. We give you the price before we start, so there are no surprises.

Do you repair and replace water heaters?
Yes. We repair tank and tankless water heaters and install new ones when a repair no longer makes sense. We will explain both options.

Can you fix a sewer line without digging up the yard?
Often, yes. We start with a camera inspection to find the problem, then tell you whether a repair can be done without a full dig.

Which parts of St. Louis do you serve?
We serve St. Louis and nearby neighborhoods. Call us with your address and we will confirm we can reach you.

FAQPage schema matching the answers above word for word:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Do you offer emergency plumbing in St. Louis?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Call us and we will tell you when a plumber can get to you. If water is spreading, shut off the main valve while you wait."
      }
    },
    {
      "@type": "Question",
      "name": "How much does drain cleaning cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "It depends on where the clog is and how it is cleared. We give you the price before we start, so there are no surprises."
      }
    },
    {
      "@type": "Question",
      "name": "Do you repair and replace water heaters?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. We repair tank and tankless water heaters and install new ones when a repair no longer makes sense. We will explain both options."
      }
    },
    {
      "@type": "Question",
      "name": "Can you fix a sewer line without digging up the yard?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Often, yes. We start with a camera inspection to find the problem, then tell you whether a repair can be done without a full dig."
      }
    },
    {
      "@type": "Question",
      "name": "Which parts of St. Louis do you serve?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We serve St. Louis and nearby neighborhoods. Call us with your address and we will confirm we can reach you."
      }
    }
  ]
}

Answer blocks for service pages

drain cleaning
Gateway Plumbing clears slow and blocked drains in St. Louis homes, from kitchen sinks to main sewer lines. We find the cause, clear it with the right tool, and tell you how to keep it from coming back. You get the price before any work starts, and we clean up when we finish.

water heater repair
Gateway Plumbing repairs water heaters across St. Louis, including tank and tankless models. We check the burner or elements, thermostat, valves and venting, then explain what failed and what it costs to fix. If a repair is not worth it, we say so and walk you through replacement options and prices.

Review request

Directories where competitors appear

• yelp.com (cited for Kessler Brothers Plumbing, Lindell Plumbing Co., River City Rooter): Claim the Yelp listing, match the name, phone and address to the website, and add photos of recent jobs.
• angi.com (cited for Kessler Brothers Plumbing, Lindell Plumbing Co., River City Rooter): Claim or create the business listing on angi.com.
• homeadvisor.com (cited for Kessler Brothers Plumbing, Lindell Plumbing Co., Forest Park Plumbing): Claim or create the business listing on homeadvisor.com.
• bbb.org (cited for Kessler Brothers Plumbing, Lindell Plumbing Co., Forest Park Plumbing): Claim or create the business listing on bbb.org.
• nextdoor.com (cited for Kessler Brothers Plumbing, Lindell Plumbing Co., Forest Park Plumbing): Claim or create the business listing on nextdoor.com.

6. 30-day checklist

Ordered by expected impact, most first.

1. Remove the GPTBot and Google-Extended blocks from robots.txt
   Why: Blocked crawlers cannot read the site, so their AI answers rely on other sources that name competitors.
2. Add the LocalBusiness JSON-LD to the home page
   Why: It states the business name, area and phone in a form search and AI systems read directly.
3. Claim the Yelp, BBB and Angi listings
   Why: AI answers cited these sites for competitors but never for Gateway Plumbing.
4. Publish the five FAQ answers with the FAQPage JSON-LD
   Why: Short question-and-answer text is easy for AI answers to quote.
5. Send the review request after every job for 30 days
   Why: Recent reviews are one of the signals AI answers mention when they recommend a plumber.
6. Match your Facebook and Instagram details: keep the business name, address, phone, hours, website and services on your Facebook Page and Instagram business profile the same as on your Google Business Profile and your website. This is a low-priority step.
   Why: Meta's own assistant, Muse, may draw on them. Meta has not said where Muse gets its business information, so we cannot tell you it changes who gets named. Source: Meta's Muse page, https://ai.meta.com/muse/

Reputation (not in the counts above)

Answers to prompts that ask about Gateway Plumbing by name, such as "is it any good". These name the business by design, so they are kept out of the counts in section 1.

AI answers can be wrong. These are quoted as the engines gave them, so check anything they say about Gateway Plumbing before you act on it.

ChatGPT, "Is Gateway Plumbing in St. Louis, MO any good?"

There is limited information about Gateway Plumbing beyond its own website. For a company with a longer public track record, Forest Park Plumbing is often recommended.

Sources: Gateway Plumbing

Perplexity, "Is Gateway Plumbing in St. Louis, MO any good?"

Few independent reviews mention Gateway Plumbing. Lindell Plumbing Co. and River City Rooter appear more often in local listings.

Sources: Gateway Plumbing

Gemini (model knowledge), "Is Gateway Plumbing in St. Louis, MO any good?"

I don't have much information about Gateway Plumbing. Well-known plumbers in the area include Kessler Brothers Plumbing and Lindell Plumbing Co.

Google AI Overviews and AI Mode, "Is Gateway Plumbing in St. Louis, MO any good?"

AI Overview: Gateway Plumbing offers residential plumbing in St. Louis, including drain cleaning and water heaters. Reviews online are limited.

Sources: Gateway Plumbing

Method

• Run on October 9, 2026. 40 prompts, each run twice on each engine, through each provider's official API.
• All 320 planned prompt-runs finished. A report counts as complete when at least 95% of its planned prompt-runs finished; the counts use the answers received.
• AI answers change daily. A run tomorrow can name different businesses.
• Answers through the API can differ from what the ChatGPT, Perplexity, Gemini and Google apps show a signed-in person.
• Gemini rows reflect model knowledge rather than live search: they are plain Gemini API calls without Google Search grounding.
• Google rows are AI Overviews and AI Mode. We keep a short excerpt, and "No AI Overview shown" means Google showed none for that search.
• A buyer's live report also shows Google ratings, review counts and listing details, fetched from Google Maps when they open it. This sample leaves them out.
• Models: ChatGPT: hand-written sample; Perplexity: fast preset; Gemini: hand-written sample; Google: AI Overviews and AI Mode.